Zach investigates our human fear and fascination of the advancement of technology and henceforth, the future we are creating. In the darkroom, a virtual image is transformed from code into chemical formula. Through a process that utilizes LCD screens and photographic paper, Zach creates a virtual negative. Divergent images appear out of the darkness, framed by our only window into the digital world, the screen. The images no longer glow but reflect inner feelings and fears. The virtual negative process is a symbol of his obsession to understand the place of identity and consciousness in an increasingly digital world.
Zach Hoffman is a visual based artist and photographic print maker. He graduated in 2012 from Montana State University in Bozeman with a Bachelors of Arts in Film and Photography and in 2014 from Lesley University in Boston with a Masters of Fine Art. Now he runs a community darkroom and alternative process studio in Bozeman called Image Lab Photography.
The Image Lab is a creative workspace and community rental darkroom that hosts events, workshops, and classes. Here you can process black and white film in the darkroom, create hand-made photographs from sunlight, and learn everything in between.
You can learn more about the space and events at…